AQA A-LEVEL: Issues and Debates - Gender Bias
GENDER BIAS GENDER BIAS - Differential treatment and/or representation of males/females based on stereotypes and not real differences. ANDROCENTRISM Refers to theories which are centred around males. For example, if there was an all male sample and the research from it is applied to both genders PSYCHOLOGICAL THEORIES Oedipus Complex Penis Envy PSYCHOLOGICAL RESEARCH (Which used male samples) Milgram Asch Zimbardo ALPHA BIAS Attempt to exaggerate differences between men and women E.g. Freud's theory of moral development Arguing women have weaker morals due to an underdeveloped superego, they have less of a conscious E.g. Evolutionary theory about mate preferences statesmen seek youth and attractiveness in partner whereas women look for wealth and status BETA BIAS Attempt to downplay differences between genders and assuming they're the same. Such as androcentric sample research being applied to women E.g. The fight or flight response