AQA A-LEVEL: Issues and Debates - Culture Bias
CULTURE BIAS CULTURE BIAS : interpreting and judging behaviours/attitudes by standards inherent to one's own culture _________________________________________________________________________________ ETHNOCENTRISM : Tendency to use one ethnic group as a reference point for making judgements about other cultures behaviour Our Western culture is seen as "normal" and those which deviate from this are seen as "different" or even "primitive" and "unsophisticated" This may mean we ignore the views, or values of another society when interpreting research findings AN ETIC APPROACH Where research is carried out across cultures in order to discover what elements of behaviour might be universal. E.g. Berry (1969) replicated Asch to see if conformity rates seen in the US would occur in Temne people of Sierra or Inuit Canada. Temne had high conformity rates but Inuit had low rates. The difference was due to the style of living (agricu...